So, now that their original "Take Courage" ad was banned, Wells and Young's brewers need to come with a new one.
I would suggest dropping the nice bloke they had on the picture from their campaign and use the guy who is in the most obvious need of some Courage - Gordon Brown.
Imagine a picture:
Gordon sitting at his desk in Downing street, looking slightly embarassed, lacking any confidence or conviction - in short, the way he usually looks.
In front of him, a letter starting with words "Sorry ..."
Or, maybe, a resignation letter ...
Or, at least, a document called "Calling an Early General Election".
A glass of beer on the desk. Text, in a speech bubble coming from a it, states "Take Courage My Friend".
That would sell quite a lot of beers, wouldn't it ?
What ? It is illegal to suggest that an alcoholic drink can change moods or enhance confidence ?
Ok then. Dump the beer from the ad as well. Just use the book Courage from the author on the picture.
If, as a result of the campaing, The Friend takes Courage, it probably won't help the brewers much, but can do wonders to the rest of the country...
Subscribe to:
Post Comments (Atom)
The new campaign is yet to be launched, but the effects can already be seen.
ReplyDeleteToday, The Friend took Courage to apologise for the junk food that was cooked in his politicial kitchen in Downing Street 10.
Just another pint - and who knows, we might have a general elections before the country deteriorates any further ...